{"id":6393,"date":"2024-03-04T13:40:08","date_gmt":"2024-03-04T02:40:08","guid":{"rendered":"https:\/\/ghr.com.au\/?p=6393"},"modified":"2024-03-07T15:07:32","modified_gmt":"2024-03-07T04:07:32","slug":"marketing-your-business-where-to-start-and-how-to-make-it-easier","status":"publish","type":"post","link":"https:\/\/ghr.com.au\/marketing-your-business-where-to-start-and-how-to-make-it-easier\/","title":{"rendered":"Marketing your business: where to start and how to make it easier"},"content":{"rendered":"

Marketing can feel like a daunting task for small business owners. If you\u2019re new to the game, or maybe you\u2019ve been in business for a while and just haven\u2019t quite cracked the code, navigating the world of marketing can be overwhelming. But it doesn\u2019t have to be. Your business deserves to be seen, heard, and thriving \u2013 and with the right guidance, you can make marketing work for you. Let\u2019s unravel the puzzle, starting from square one.<\/span><\/p>\n

Defining your target audience<\/b><\/h3>\n

Know thy customer: the key to tailored marketing<\/b><\/h4>\n

Before you shout your brand from the rooftops, it\u2019s crucial to know who you\u2019re shouting to. Understand the demographics and psychographics of your ideal customer. Are they young professionals, parents, or retirees? What problems do they face that your product or service can solve? The better you know your customer, the better your marketing will resonate.<\/span><\/p>\n

Uncover data gold with market research<\/b><\/h4>\n

Don\u2019t rely on guesswork. Dive into market research \u2014 it\u2019s how you find the \u201cwho\u201d and the \u201cwhy\u201d of your business. This doesn\u2019t have to be a complex, expensive ordeal. Start with online surveys, interviews, social media insights, and competitor analysis. The information you gather here will be invaluable.<\/span><\/p>\n

Set clear goals that spark direction<\/b><\/h3>\n

The beacon of your marketing journey<\/b><\/h4>\n

Without clear objectives, your marketing can feel scattered, like throwing darts in the dark. Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Are you aiming to increase website traffic by 30% in six months? Or boost sales by 15% at the end of the year? These goals keep you focused and make success less nebulous.<\/span><\/p>\n

Develop a marketing strategy<\/b><\/h3>\n

Mapping out your move<\/b><\/h4>\n

Once you\u2019ve defined your target audience and your goals, it\u2019s time to set your strategy. Your marketing strategy is the how behind your goals. Identify which channels your audience frequents. If you\u2019re targeting millennials, perhaps Instagram or Snapchat is for you. A well thought out marketing strategy aligns your business objectives with the most effective messaging and channels.<\/span><\/p>\n

Consistency is king<\/b><\/h4>\n

Branding isn\u2019t just a logo or a tagline. It\u2019s the sum of all the interactions and experiences your customer has with your small business. Create a content calendar to ensure your brand is visible across all marketing platforms and that your message remains consistent. This calendar should include blog posts, social media content, email campaigns, and any other touchpoints relevant to your audience.<\/span><\/p>\n

Crafting compelling content<\/b><\/h3>\n

The art of the story<\/b><\/h4>\n

Your content should inspire, educate, or entertain \u2014 and ideally, do all three. Write as if you\u2019re speaking to a friend, addressing their problem with your product as the solution. Your content is the thread that weaves your story with that of your customer. Remember, compelling content isn\u2019t just about words. Images and videos can support your message.<\/span><\/p>\n

Visuals \u2013 the silent sway<\/b><\/h4>\n

Humans are visual creatures. In fact, 90% of the information transmitted to the brain is visual. High-quality, eye-catching images and videos can convey your message faster and stickier than words alone. Share photos of your product in action, or a video demonstrating its benefits. The more senses you engage, the deeper your marketing will resonate.<\/span><\/p>\n

Execution and monitoring: making it happen and seeing it through<\/b><\/h3>\n

Take the plunge<\/b><\/h4>\n

It\u2019s showtime! Execute your marketing plan with gusto. Use tools like<\/span> Hootsuite<\/span><\/a> for social media scheduling, or<\/span> Mailchimp<\/span><\/a> for email campaigns to save time and stay on track. Remember, marketing is a marathon, not a sprint. Consistency and perseverance are key.<\/span><\/p>\n

Learning from your results<\/b><\/h4>\n

Every marketing initiative is a learning opportunity. Use Google Analytics, social media insights, and customer feedback to monitor how your campaigns are performing against your goals. Identify what\u2019s working, what\u2019s not, and adjust accordingly. The more you learn, the smarter your marketing will become.<\/span><\/p>\n

A word of encouragement and empowerment<\/b><\/h3>\n

You\u2019ve got this!<\/b><\/h4>\n

Marketing can be a rollercoaster, with its ups and downs, but you\u2019ve already taken the crucial first step \u2013 you\u2019re learning and adapting. Trust in your journey, in the uniqueness of your business, and in the value you provide. With persistence, creativity, and strategic thinking, your marketing activities will start to feel like second nature.<\/span><\/p>\n

Embrace the adventure<\/b><\/h4>\n

Think of marketing as an adventure. You\u2019re the explorer, and every campaign is a new frontier. It\u2019s okay if there\u2019s trial and error, and it\u2019s even better if there\u2019s growth. You\u2019re an integral part of the narrative, and your customer is eagerly awaiting your next chapter.<\/span><\/p>\n

Now, grab hold of these steps, make them your own, and enter the world of marketing with confidence.<\/span><\/p>\n

Your small business isn\u2019t just another face in the crowd \u2014 it\u2019s unique, valuable, and deserving of a spotlight. Let\u2019s make that happen.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing can feel like a daunting task for small business owners. If you\u2019re new to the game, or maybe you\u2019ve been in business for a while and just haven\u2019t quite cracked the code, navigating the world of marketing can be overwhelming. But it doesn\u2019t have to be. Your business deserves to be seen, heard, and … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":6398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nMarketing your business: where to start and how to make it easier - GHR Accounting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghr.com.au\/marketing-your-business-where-to-start-and-how-to-make-it-easier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing your business: where to start and how to make it easier - GHR Accounting Group\" \/>\n<meta property=\"og:description\" content=\"Marketing can feel like a daunting task for small business owners. 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